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“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half”

                    – John Wanamaker, Department Store Magnate

 

At that time in the world of mass media, Mr. Wanamaker was exactly right, advertising and marketing efforts were extremely limited. However, in today’s digital world, companies can be extremely precise in who they want to reach AND when they want to reach them.

 

At the Blue Dog Agency, we work strategically and are focused on communicating your brand message in the most effective way possible. Advertising waste is a thing of the past.

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